A qiuck guide on how to choose skincare products

11th of June 2019

My skin routine has never been better, than in the last three years!

It took me a while to find the ultimate skin routine that I am so happy to share with you all. I believe that sharing is caring and also, I know that majority of my friends struggle so much with finding products that they can use to perfect their skin and keep it healthy, clean and get that natural glow.

In my life I lived (long-term) in three cities with lets just say "not" the best pollution situation. I was born and grew up in Moscow, moved to London and now I live and work in between LA and Moscow. All three of these cities are megapolises with a pretty low ecology due: to their location, number of people that live and work there and of course cars and fumes ... THE WHOLE SHABANG

One of the biggest issues that I'v been having for the longest time , and more specifically throughout my entire life, is obviously skin on my face. I have a very sensitive skin and whenever I travel or change my diet or get on my period ( yes, i said period - lets just call it by its name) My face just explodes. So, I had to find an ultimate skincare routine that would work for me no matter where I am and what ecological problems I might face.

After 5 years of searching for the perfect set of products, and constant consultations with dermatologists and cosmetologist I understood that "for each their own" and you will have to search for YOUR products through tests . Quite literally! No matter how many "skin specialists", bloggers you will follow on IG no one will know your skin as well as you will and each specialist will tell you different things. I mean they will be saying some common things that will be the same, like:

  • "Drink more water"
  • "Try to eat clean"
  • "Moisturise"
  • "Get a routine and stick to it "
  • "Wash off your make-up"
  • "Use SPF"

And all of the above would be true and key elements if you want to keep your skin healthy. However, beauty market is so huge right now with endless types and kinds of products that sometimes you just really get lost in all of those. SO! Here is a few steps of how I choose my products.

Rule №1

Try to stay away from make up brands , that claim their spot in the skincare industry. Most of the brands like CHANEL, DIOR etc base their skincare on hormones ( no matter what they tell you). If a brand doesn't specialise on skincare- DO NOT BUY IT! You can buy products from actual beauty brands that put effort and money into research and development of the products like: SISLEY, CLINIQUE, ELEMIS, DR JART, DR BRANDT any professional skincare brand or a brand with an MD's name on it or behind it.

Rule № 2

Make sure you read before you buy ANYTHING! If you heard about a new product, make sure you read about it as much as possible . What is this product, if you have allergies or sensitive skin, then it is better to avoid products with a high concentration of acids or that have strong beauty chemicals in a.k.a facial peelings. Learn what this particular product does and what type of skin it is good for. No one will know your skin better, than you - and I will keep saying that.

Rule №3

Take testers - as much as possible . If there isn't one available, ask sales assistance to give you a small bottle or even bring your own. I usually use those little clear plastic containers (you can buy them on amazon and not just for testers but for traveling they come in handy)- which i have left from eyeshadows or even lip-balms. I know Sephora usually has those if they are out of testers so you can actually take a little bit home and try it before you buy it ! There is nothing shameful in testing products before you actually invest - as we all know that some products can be pretty expensive.

Rule №4

Ethnicity and Skin type go hand in hand - Every ethnicity has a very individual skintype features that of course may vary depending on genetics, skin conditions or simply location (weather, sun exposure, fumes etc). Also, I'v noticed that some of my girls dont know their skin type-so, they keep on buying products that clearly don't work for them and make it worse. So here is a quick guide on skin types ( you can even do that at @dermalogica stores - its free) Here is a few examples of skin type based on ethnicity.

Afro-American - the most common concern is Uneven skin tone. Discolouration or Hyperpigmintation is one of the biggest challenges. Smallest scratch or zit most likely will leave a mark and will take a while to fade away. Dryness of skin may also be an issue.

The secret to preventing discolouration? Avoid anything abrasive - includes scrubs, cleansers with beads all of which can worsen discolouration and may take longer for the skin to heal .

(South/East) Asian, Middle Eastern - Acne Breakouts, Pigmentation, Rashes.

For this type of skin hydration is an absolute necessity! Moisturising creates a healthy skin barrier that helps with healing and prevention. For daytime - SPF + antioxidants (Vitamin C or green tea) to prevent hyperpigmentation. Evenings - moisturiser with retinol ( type of vitamin A).

Latina, Mediterranean - Sun Damage , Fine Lines and Wrinkles.

Peels and scrubs are allowed due to lower chances of discolouration.However, these skin types have lower melanin and therefore are likely to age faster. Daily SPF and retinol night creams, Vitamin C to boost the collagen + serums with antioxidants would be their go to.

Caucasion - Rosacea , Redness, Sun Damage.

This is a much lighter skin type that requires a constant sun protection (SPF-fing to the max) . Sulfur-based creams (disinfecting) and cleansers with anti-inflammatory properties would be the best choice. People with Caucasian skin can be more aggressive with exfoliation and even using glycolic acid ( please consult with your doctor before purchasing)

Rule №5

Age is key - I know a lot of girls in their early 20s that buy anti-aging creams... i beg you... please don't do that as buy choosing the wrong products that are not meant for your skin will not serve you well and might give you a reverse effect.( Obviously not Benjamine Button movie - but it might make your skin age faster than it should). Same work for those who are in their 30s using baby creams - ok, some of them may be actually good due to absence of strong chemicals, however it might not work as your skin will need more collagen and tightening or lifting(depends). So make sure you buy skincare accordingly to your age. It will make a huge difference, I promise.

If you stick to those rules you will see a huge difference in your skin and you will notice how well the products work with your skin once you choose the right ones.



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