Unfiltered Experience is a fresh, premier event, curated and intimate for the best and brightest in beauty.
About this Event
UNFILTERED EXPERIENCE
Friday, April 24 & Saturday, April 25
THE UNFILTERED EXPERIENCE IS DIFFERENT.We help entrepreneurs and brands access beauty insiders and build their businesses in an authentic, organic way through education, connection, and innovation. For beauty lovers, the shopping experience is anchored in discovery and curation.
DAY ONE
FOR BRANDS & ENTREPRENEURS
Dedicated to industry networking & exploratory business development meetings in the B2B space. Interact with buyers, executives and experts in the beauty space.
DAY TWO
FOR INFLUENCERS & CONSUMERS
Focused on connecting your brand with influencers and consumers in a physical environment to incentivize a long-term relationship with your brand.
If you are a small business owner or entrepreneur who is looking to learn more about how to get your beauty business off the ground, Day ONE is made for you. With networking, exploratory meetings and educational workshops, this day is crafted for you.
THE FULL AGENDA
9:00a – 5:00p | ASK AN EXPERT SERIES
Meet experts who can provide actionable insights to help steer your business onto a growth path by unlocking their professional expertise. One on one 10 minute meetings open to exhibitors and attendees alike. Get your questions answered! The lineup and specialties covered are listed below.
Storytelling / Communications
Branding / Packaging
Claims / Testing
Retail Distribution
Amazon
Business Plan / Fundraising
Exporting
Influencer Marketing / Social Media
DTC Online Sales
10:00a-5:00p
ENTREPRENEUR SUMMIT
Powered by BeautyMatter
Launching and scaling a beauty business is hard work. The industry is competitive, moves quickly, and has a low barrier to entry. Discover how to hone your competitive edge and take your business to the next level. This one-day immersive conference is developed to empower beauty entrepreneurs with actionable insights and tools. Classes are led by industry experts who will share their experience and knowledge in a dynamic lecture/workshop format. Attendees will learn first-hand how to move the needle with sales and turn ideas into actions through marketing and managing financials for growth.
10:00a - 11:00a | THE ABC’S OF CREATING A CULT BEAUTY PRODUCT
Product development in the beauty industry is not what it used to be. Well-informed consumers are holding brands to higher standards. Social success requires products and packaging to stand out. And ‘fast beauty’ has truncated timelines, which would have been considered impossible in the past. Dig into the new realities, popular misconceptions and best practices of product development.
11:00a - 12:00p | SELL-IN, SELL-THROUGH AND REPEAT: THE NEW NORMAL OF RETAIL
The new normal of retail is an omni-channel, highly competitive, constantly evolving space that requires more than the perfect product to succeed. Developing a distribution strategy with the right partners at the right cadence while achieving growth and profitability is an art form. Learn how to avoid retail pitfalls, while perfecting your pitch, planning your launch, and building a profitable business.
12:00p - 2:00p (Lunch) | BRAND AUDIT WORKSHOP: BUILDING THE BRAND EXPERIENCE
Every company, product, and service builds relationships with its stakeholders. This is the essence of a brand. This session will first discuss how to consider your brand’s features, functional benefits, emotional benefits, and personality to develop its core. Then it will detail a set of techniques to examine all the moments of interaction people have with your brand, and how to craft such experiences along five dimensions: sense, think, feel, act, and relate.
2:00p - 3:00p | COMPETING AND WINNING IN A HYPER CONNECTED WORLD
How we communicate is changing at warp speed. But marketing at its core is simply telling stories that connect with people. It’s not about the approach: it’s about the omni-channel consumer, which is more informed and empowered than ever. Learn how to build a high-impact and scalable marketing strategy that compels and converts without breaking the budget.
3:00p - 4:00p | UNDERSTANDING THE FUNDAMENTALS OF FUNDING
What’s success? What does it look like for you? From bootstrapping to venture capital to everything in-between, there are many paths to funding a startup. However, one thing is certain, unless you’ve been ordained as the hottest up-and-coming ‘unicorn’, nothing about fundraising is easy. Learn the 101’s of navigating the fundraising landscape, its options, requirements and expectations.
4:00p - 5:00p | AN INSIDER’S PERSPECTIVE TO THE FUTURE OF RETAIL
How do you make an impression with buyers while they’re constantly inundated with pitches and products? In an omni-channel world the key to success is often finding the balance between online and offline, while identifying the right retail partners. Learn from the source on how to gain a buyer’s attention, land the deal and build a partnership.
12:30p-5:00p
UNFILTEREDTALKS BUSINESS
12:00p – 12:45p | BEAUTY TRENDS AND PREDICTIONS
Hosted by Nelly Rodi | Jacqueline Rumohr
NellyRodi Paris, an innovation and creativity agency with offices in Paris, Tokyo and New York, will present BeautyLab Fall Winter 2021/2022 - as an exclusive to UNFILTERED EXPERIENCE. Find out what beauty trends and shifts to anticipate in colors, effects, uses and ingredients to integrate into your product development and marketing! Walk away with insights to help guide you through the transversal aesthetic currents of the season.
12:30p – 2:00p | CBD BEAUTY AND WELLNESS: OPPORTUNITIES, CHALLENGES AND SUCCESSES
Hosted by MJBizDaily
The Cannabis Rush. As the most sought-after ingredient for beauty and wellness we see national retailers widely embracing the CBD category with the number of products containing some type of CBD mushrooming. But what is actually impacting sales? What claims will generate sales yet not regulatory attention? And what works for raising awareness and connection with consumers?
2:30p – 4:00p | THE REALITIES OF SOCIAL MEDIA MARKETING: SETTING EXPECTATIONS
Moderater: Breanna Armstrong
Hosted by Editour Media
Beauty unicorns have enjoyed massive social media community support. Yet a clear path that one can follow to achieve similar results is non-existent. Influencer marketing, influencer collaborations, influencer trips, influencer events are all campaigns tested and tried by these social media mavens. Find out their insights and strategies to approaching social media and influencer marketing and have your questions answered.
4:00p – 5:00p | GREENWASHING: DOES NATURAL MEAN SAFE?
There's fierce competition in the natural organic segment with manufacturers seeking to become the 'cleanest' they can be. This quest is solely for appealing to consumer's fears of toxic ingredients and desire to live a clean lifestyle. However, in doing so, are consumers more prone to experience unstable moldy formulas that are bacteria prone and spoil faster than standard cosmetics?
5:30p - 7:00p | AFTER DARK COCKTAIL PARTY
Drink and network after hours on the show floor while we dim the lights and reset the vibe. Re-connect with friends, make new ones and see the brightest in beauty.
DAY TWO: BEAUTY ENTHUSIAST OVERVIEW
10:00a - 11:00a | UNFILTEREDTALKS: BEAUTY
10:00a – 11:00a | Beauty Tutorial with an editorial approach
4:30pm – 5:30pm | Beauty Transformations
10:00a - 4:45p | UNFILTEREDTALKS: EMPOWERMENT
10:00a – 11:30a | Power Up — It Starts With You!
12:00p – 12:45p | Self Love and Acceptance: Find Your Fearless Voice
1:00p – 1:45p | Side Hustle. Dream It, Do It!
2:00p - 5:45p UNFILTEREDTALKS: LIVE WELL
2:00pm – 2:45pm | Modern Times. Ancient Remedies
3:00pm – 3:45pm | Elevated Experiences: Women And Cannabis
4:00pm – 4:45pm | Treat Yourself. Your Food Your Medicine
5:00pm – 5:45pm | It Takes Guts To Be Beautiful
10:00a - 4:45p | UNFILTEREDTALKS: WORKSHOP
10:00a – 11:30a | Path To Success, Micro-Influencer Workshop
1:30p – 3:00p | Model Face - Makeup Tutorial Workshop
3:30p – 4:45p | Turn Your Passion Into Profits Workshop
THE FULL AGENDA: UNFILTEREDTALKS
