Unfiltered Experience is a fresh, premier event, curated and intimate for the best and brightest in beauty.
THE UNFILTERED EXPERIENCE IS DIFFERENT.We help entrepreneurs and brands access beauty insiders and build their businesses in an authentic, organic way through education, connection, and innovation. For beauty lovers, the shopping experience is anchored in discovery and curation.
Dedicated to industry networking & exploratory business development meetings in the B2B space. Interact with buyers, executives and experts in the beauty space.
Focused on connecting your brand with influencers and consumers in a physical environment to incentivize a long-term relationship with your brand.
If you are a small business owner or entrepreneur who is looking to learn more about how to get your beauty business off the ground, Day ONE is made for you. With networking, exploratory meetings and educational workshops, this day is crafted for you.
Meet experts who can provide actionable insights to help steer your business onto a growth path by unlocking their professional expertise. One on one 10 minute meetings open to exhibitors and attendees alike. Get your questions answered! The lineup and specialties covered are listed below.
Storytelling / Communications
Branding / Packaging
Claims / Testing
Business Plan / Fundraising
Influencer Marketing / Social Media
DTC Online Sales
Launching and scaling a beauty business is hard work. The industry is competitive, moves quickly, and has a low barrier to entry. Discover how to hone your competitive edge and take your business to the next level. This one-day immersive conference is developed to empower beauty entrepreneurs with actionable insights and tools. Classes are led by industry experts who will share their experience and knowledge in a dynamic lecture/workshop format. Attendees will learn first-hand how to move the needle with sales and turn ideas into actions through marketing and managing financials for growth.
Product development in the beauty industry is not what it used to be. Well-informed consumers are holding brands to higher standards. Social success requires products and packaging to stand out. And ‘fast beauty’ has truncated timelines, which would have been considered impossible in the past. Dig into the new realities, popular misconceptions and best practices of product development.
The new normal of retail is an omni-channel, highly competitive, constantly evolving space that requires more than the perfect product to succeed. Developing a distribution strategy with the right partners at the right cadence while achieving growth and profitability is an art form. Learn how to avoid retail pitfalls, while perfecting your pitch, planning your launch, and building a profitable business.
Every company, product, and service builds relationships with its stakeholders. This is the essence of a brand. This session will first discuss how to consider your brand’s features, functional benefits, emotional benefits, and personality to develop its core. Then it will detail a set of techniques to examine all the moments of interaction people have with your brand, and how to craft such experiences along five dimensions: sense, think, feel, act, and relate.
How we communicate is changing at warp speed. But marketing at its core is simply telling stories that connect with people. It’s not about the approach: it’s about the omni-channel consumer, which is more informed and empowered than ever. Learn how to build a high-impact and scalable marketing strategy that compels and converts without breaking the budget.
What’s success? What does it look like for you? From bootstrapping to venture capital to everything in-between, there are many paths to funding a startup. However, one thing is certain, unless you’ve been ordained as the hottest up-and-coming ‘unicorn’, nothing about fundraising is easy. Learn the 101’s of navigating the fundraising landscape, its options, requirements and expectations.
How do you make an impression with buyers while they’re constantly inundated with pitches and products? In an omni-channel world the key to success is often finding the balance between online and offline, while identifying the right retail partners. Learn from the source on how to gain a buyer’s attention, land the deal and build a partnership.
NellyRodi Paris, an innovation and creativity agency with offices in Paris, Tokyo and New York, will present BeautyLab Fall Winter 2021/2022 - as an exclusive to UNFILTERED EXPERIENCE. Find out what beauty trends and shifts to anticipate in colors, effects, uses and ingredients to integrate into your product development and marketing! Walk away with insights to help guide you through the transversal aesthetic currents of the season.
The Cannabis Rush. As the most sought-after ingredient for beauty and wellness we see national retailers widely embracing the CBD category with the number of products containing some type of CBD mushrooming. But what is actually impacting sales? What claims will generate sales yet not regulatory attention? And what works for raising awareness and connection with consumers?
Beauty unicorns have enjoyed massive social media community support. Yet a clear path that one can follow to achieve similar results is non-existent. Influencer marketing, influencer collaborations, influencer trips, influencer events are all campaigns tested and tried by these social media mavens. Find out their insights and strategies to approaching social media and influencer marketing and have your questions answered.
There's fierce competition in the natural organic segment with manufacturers seeking to become the 'cleanest' they can be. This quest is solely for appealing to consumer's fears of toxic ingredients and desire to live a clean lifestyle. However, in doing so, are consumers more prone to experience unstable moldy formulas that are bacteria prone and spoil faster than standard cosmetics?
Drink and network after hours on the show floor while we dim the lights and reset the vibe. Re-connect with friends, make new ones and see the brightest in beauty.
10:00a – 11:00a | Beauty Tutorial with an editorial approach
4:30pm – 5:30pm | Beauty Transformations
10:00a – 11:30a | Power Up — It Starts With You!
12:00p – 12:45p | Self Love and Acceptance: Find Your Fearless Voice
1:00p – 1:45p | Side Hustle. Dream It, Do It!
2:00pm – 2:45pm | Modern Times. Ancient Remedies
3:00pm – 3:45pm | Elevated Experiences: Women And Cannabis
4:00pm – 4:45pm | Treat Yourself. Your Food Your Medicine
5:00pm – 5:45pm | It Takes Guts To Be Beautiful
10:00a – 11:30a | Path To Success, Micro-Influencer Workshop
1:30p – 3:00p | Model Face - Makeup Tutorial Workshop
3:30p – 4:45p | Turn Your Passion Into Profits Workshop