The most immersive fan experience ever created — a life-changing experience that allows you to step into the world of Britney Spears!

The Zone features pieces donated by Britney herself to make this the best fan experience possible.

You are invited to journey through 9 interactive rooms and physically step into Britney's most iconic music videos.

Time Out says

It’s Britney, bitch, and she’s getting in on the pop-up game. “The Zone” recreates some of Britney Spears’s most memorable music video moments (think the locker room from “…Baby One More Time,” the Mars station from “Oops… I Did It Again” and the sleek airliner from “Toxic”) across 10 made-for-Instagram rooms. Is it just a wildly expensive photo op? Yes. Will you dance in the rainforest with a snake around your shoulders anyway? Yes.